Answer Engine Optimization: Beyond Traditional SEO

This podcast outline focuses on Answer Engine Optimisation (AEO), contrasting it with traditional SEO. It explores the increasing significance of AEO due to the rise of voice search and AI assistants. The discussion covers how answer engines function, including the roles of NLP, machine learning, and knowledge graphs. Key AEO principles such as understanding user intent and utilising structured data are highlighted, alongside practical tips for optimising various content formats and implementing AEO strategies. Finally, the outline touches upon the future of AEO in relation to AI advancements and ethical considerations.